Monday, April 17, 2006

Sex, Porn and Marketing

It has been said that had it not been for the porn industry we would still be groping around trying to figure out how to make money on the internet. I have also read that it was the porn industry that made VCRs viable, suddenly a person could purchase the movies through the mail and watch them at home rather than risk being seen going into a blue movie house. Further back, the reason that Barbie dolls have impossible proportions is because the mold was originally used to make a sex doll; Mattel did not believe in the toy enough to give it the funding it deserved - what would a woman know about what little girls want to play with??

Now we have an extremely realisitic robot that is used to teach health care professionals how to assist a mother in giving birth. There is little doubt that the genitalia on this robot is also derived from the porn industry, where they manufacture battery operated vaginas and sex dolls that are intended to respond like the real thing. And actually when you think about it it is only natural that this would occur, no sex, no babys.

I suppose what I am finding interesting is that our most primal desires and needs are driving technological innovation. For all our brilliance we still force our greatness to submit to our bodies animal instincts and desires. That really is the driving philosophy behind marketing, "how can I make my product appeal to people's basest desires"?

Currently I am marketing a product from ThermoFlow, wearable pain relief. This is a reasonably high-tech product, it contains ceramic fibers that hold far-infrared light, or heat, in the tissues, which increases blood flow and eases pain. It has a Health Canada number and has been found effective in a double blind study. However what I am doing is selling a product that appeals to people's base desire to be relieved of pain.

We all know sex sells and that is the real question, how do we made a product sexy in order to sell it. In fact that may be one of the issues I need to address, how do I make pain relief sexy? Danni Ashe has shown us how to make the internet sexy, before that pornographic movies made VCRs sexy and it has been stated that the front bumper on a 1953 Cadillac was intended to be 38DD sexy.

So how do I make ThermoFlow sexy so that I can make some money?

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